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Target’s Fruitful Expansion

Target has been very busy lately to have that competitive edge against Amazon and Wal-Mart. Last fall, Target focused on the expansion of its subscription-based e-commerce service. It is somewhat similar to Amazon’s “Subscribe and Save” program. The company originally offered baby-care products with only 200 online items. Now, it has 1,500 online items available for subscription purchase with varied items such as health and beauty products, grocery items, office supplies, and so on.

Target is making their subscription-based e-commerce service even more appealing to consumers. Aside from its free shipping and 5% savings when using Target card or Target VISA, now there is an additional 5% for subscription orders making it a whopping 10% savings all in all.

Not only that, Target is now also offering extra savings on items on a promotional basis. It is like an added incentive for buyers buying in quantities or regular subscription. With this marketing move, it will definitely entice more customers to sign up for regular shipments.

With this new marketing venture, Target has quickly increased its subscriptions. It accounted for 15% of online sales for eligible items. It is not the total sales, however. Target.com did not divulge any of its online sales figures. They are still keeping mum about it.

Another program used by Wal-Mart was utilized by Target. It is where buyers make their purchases online and just pick them at the store. This program now accounts for 10 percent of Target’s online business. At first, there were only 35,000 items being sold. Now, there are 60,000 items available for online purchase.


LinkedIn Has More Registered Users Worldwide

LinkedIn has now reached 300 million registered users across the world. The results were shown through a company blog post. Half of the registered users came from outside of United States. LinkedIn was able to reach that figure through different marketing tactics in Asia, on mobile and other plateaus.

The company was first founded in May 5, 2003. The company was focused on bringing professionals from across the globe. The site allows these professionals to build their own contact network. Many professionals have found LinkedIn a significant tool for online marketing, amongst others.

Now, LinkedIn is focusing more on its mobile sector. According to the company, they cannot stress out about how mobile technology has gained a significant aspect in the continued growth of the company. Mobile activities have supplied 50% of LinkedIn’s global traffic. The company has even expanded its reach to China using a more simplified for Chinese registered users.


Invasive Smart Energy Meters?

Installation of smart energy meters all over the United States is creating some data access and privacy issues. The smart meters are installed to provide readings on gas or electric usage for each home. However, the issue on privacy concerns arises since the smart meters can also gather personal data or information.

The readings also divulge the different activities that user is currently doing in his or her home. It can show if the user is currently working on his or her computer, watching TV, cooking, and other personal things. Data collected can also show if the homeowner is not at home or the length of time homeowners are away from their houses. With the use of smart energy meter readings, one can easily tell if the homeowner is asleep, if they are using an alarm system, if they have high-quality gadgets, and so on.

The Vermont ACLU has been debating privacy issues over smart energy meters. Their concern is that the data collected from the smart meters will be used by law enforcement agencies to track a person or during investigations. The agency is currently proposing to the state government that the smart energy meters usage should not be abused like that of the usage of smartphones as tracking devices.

The U.S. Department of Energy does not hide the fact that there are those who are alarmed over the privacy and data access since 2010based on a report on smart meter technology. The recommendation based on the report showed that customers could authorize third parties access. However, the third parties should be prohibited to have access to customer data or information.

A spokeperson for American Electric Power even stated that they are obligated to divulge customer data to law-enforcement agencies without other options. In Philadelphia, some consumers have not opted for the installation of smart meters. With all of the ruckus over the installation of smart energy meters, some experts say that the uproar against is purely mass hysteria.


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